This is the personal website of Adrian Zumbrunnen, a UX designer, writer, and speaker. Why it works: Adrian Zumbrunnen takes a unique approach to the personal website, creating an experience that is entirely tailored for mobile users. Mobile users can view these trending items in a collage format, and the images are large enough to easily tap with a finger. Immediately below are thumbnail images of trending items that showcase some of the most popular things you can buy on Etsy. When you first go to their mobile website, you're greeted with an option to search for specific items, shops, or categories. The mobile website caters to both types of visitors from the very beginning. Most buyers who visit Etsy's website are there to do one of two things: Either they're searching for a specific item, or they're browsing items in categories that interest them. Why it works: This mobile site pushes its most important features - site search, item categories, and trending products - on the homepage while avoiding clutter.Įtsy is an ecommerce website where people can buy and sell vintage or handmade items. Take note of the large buttons on their menu page - perfect for tapping with your finger on a mobile screen. The mobile site is a simpler version of the desktop website, and it's still beautifully designed. That's why they actually removed many of them, decluttering the site and simplifying the overall mobile experience. Typeform is a Barcelona-based tech company with one simple mission: to "make forms awesome." Their desktop website is beautifully designed, greeting visitors with succinct copy, relevant animations, and other complex design components.īut for mobile users, Typeform recognized that this complex design could significantly affect page load time, among other difficulties. Why it works: Type form simplifies their mobile website to improve load times and deliver a simpler user experience. Not only is the appearance identical, but the mobile website has the speed and functionality of the app. These screenshots below are taken of their mobile website, but if you're familiar at all with the app, you'll notice they look exactly the same. What's special about its mobile website is that it's virtually indistinguishable from their downloadable mobile app. Mine is Google Maps, which I use whether I'm walking, driving, biking, or taking public transportation. Why it works: The mobile website for Google Maps brings the same functionality, visuals, and performance as its mobile app counterpart.Įveryone has their favorite map or directions application. Once users click through to one of those options, they're greeted with large photos showcasing what Shutterfly is capable of for easy browsing. Scroll down and you'll see large buttons that make it easy for users to quickly select which type of product they're interested in. When you arrive on the mobile site, you'll see Shutterfly's latest promotion front and center as well as a finger-sized top navigation menu, neither of which overpower the user experience. Second, this information is complemented by beautiful imagery. First, it's easy for users to find out information about their offerings. Shutterfly accomplishes two key goals on their mobile website. Because more and more people are taking photos and then accessing them using their smartphones, Shutterfly recognized the need to create a great mobile experience for their customers. Shutterfly is an online service that allows users to create photo books, personalized cards, stationery, and other similar products. Why it works: Shutterfly's mobile website is easily navigable, highly visual, and intuitive for new visitors and experienced customers.
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